WeLoveFine’s Age of Fashion Clothing line for women available at WeLoveFine.com
It’s clear to anyone who follows this blog that I’m a huge fan of Marvel, both the films and of course, the comics. There is however, one major problem I have with the unfortunate direction Marvel continually seems to go towards in regards to both their films and merchandising.
Before I get into that, I would like to first acknowledge the wonderful job Marvel has done with its comics, showcasing some wonderfully well-written female-lead titles such as Black Widow, Ms. Marvel, Captain Marvel, She-Hulk, Elektra, Storm, Angela, A- Force and Spider-Gwen. My criticism is rooted mostly in an unfortunate trend happening with the Marvel Cinematic Universe and its merchandising.
While I do believe that the MCU does include some very intelligent, strong and complex female characters, the problem lies in the fact that they, and their fans are often underrepresented. Plot points aside, what I’m getting at is the lack of availability and promotion that has been given to both their female characters as well as their female fanbase.
Upon a few of my recent trips to Target Stores, I have ended up leaving the store rolling my eyes because the toy aisle, despite its huge Age of Ultron banners and end cap displays, have repeatedly failed to include both images and toys of Black Widow or Scarlet Witch. Yes, Hawkeye isn’t always on everything but I think it’s safe to say he’s most certainly included on far more. A similar story can be said for Gamora’s representation when Guardians of the Galaxy was being heavily promoted. We can have a raccoon and a tree, but apparently, not a woman.
On a similar note, I recently visited several stores in search of girl superhero onesies for a baby shower that I was attending. While I found a plethora of options in the little boys section, the girls’ section was a veritable wasteland and was instead filled with princess after princess. It’s a similar story when comparing the t-shirt offerings in the men and women’s departments (thankfully though, there are far less princess items in this situation). While I have found, on rare occasions, a few in-store items from time to time, it certainly hasn’t been easy and the pickings have most certainly been slim.
All hope is not lost though!
HerUnivese and Hottopic’s Marvel fashion line.
I’ve decided to compile a list some great websites and companies where female fans and fans of female heroes can actually feel overwhelmed rather than underwhelmed with their choices:
1. Her Universe – As per their website bio, “Her Universe is the vision of Ashley Eckstein, actress and voice of Ahsoka Tano in Star Wars: The Clone Wars and The Araca Group, a leading theatrical and brand management company. Founded by Eckstein in 2009, Ashley and Araca created Her Universe with the mission to create stylish, fashion-forward merchandise for female sci-fi (and comic) fans. Her Universe is a place for fangirls to step into the spotlight and be heard, recognized and rewarded. ”
2. WeLoveFine – WeLoveFine is another website that while selling merch featuring male heroes and men’s fit apparel, also has an amazing selection of female hero merch and merch made to fit females. Be sure to check out the amazing dresses!
3. Hottopic – Mall staple Hottopic has certainly upped their game over the last year to offer up some great items including a limited edition clothing line teaming up with HerUniverse focusing on the Avengers and Loki. Sadly though, those items look to be nearing the end of their stock (due to the immense popularity) but Hottopic has also featured a healthy amount of tshirts in women’s fit that include Black Widow.
4. Funko Pop – While the options are severely limited when it comes to the official Hasbro action figures, FunkoPop offers plenty of female character options including Gamora, Thor’s Lady Sif, Nebula, Harley Quinn, Wonder Woman, Batgirl, two versions of Black Widow, and more!
5. TeeFury – TeeFury has been a major player in the shrinking of my wallet. While they originally started with an ever changing daily tee option, they have since expanded greatly to offer a wide variety of female characters and always with a women’s fit option. I have them to thank for my many Agent Carter t-shirts as well as a few Black Widow and Spider Gwen ones as well.
Additionally, I’m happy to see that DC is focusing on a line of products on young versions of their heroines with DC Superhero Girls which is features the “unprecedented Initiative to Include Digital Content, TV Specials, Made-For-Videos, Publishing, Toys, Apparel and Other Products”.
If you know of any other inclusive sources for geek female centered merch, please leave a link in the comments!
Fix this soon….or else. 😉
Till next time folks!